Insurance Marketing Multiplier Comparisons

Data from Godaddy.com **

25 most expensive domain names publicly reported

Note: Three of the top seven most expensive domains ever sold are insurance domains as evidence of comps.

• car—insurance.com is included as one of the 270+ domains in the Insurance Marketing Multiplier package.
• Exactly the Same Google “phrase search” (SERP) statistics as carinsurance.com.
• Less “exact match” stats but higher CPC$.  
• I recommend you verify it yourself at estibot.com)

The Sold Domain List

1. CarInsurance.com — $49.7 million
2. Insurance.com — $35.6 million
3. VacationRentals.com — $35 million
4. PrivateJet.com — $30.18 million
5. Internet.com — $18 million
6. 360.com — $17 million
7. Insure.com — $16 million
8. fund.com — £9.99 million
9. sex.com — $14 million*
10. sex.com — $13 million *
11. Hotels.com — $11 million
12. Porn.com — $9.5 million
13. Shoes.com — $9 million
14. Porno.com — $8.8 million
15. FB.com — $8.5 million
16. We.com — $8 million
17. Business.com — $7.5 million
18. Daimond.com — $7.5 million
19. Beer.com — $7 million
20. Z.com — $6.8 million
21. iCloud.com — $6 million
22. Israel.com — $5.8 million
23. Casino.com — $5.5 million
24. Slots.com — $5.5 million
25. Toys.com — $5.1 million

Please note that we’ve added five domain names to the list since we originally published this post in 2017. 

* The sex.com domain name sold twice — Once in 2005 for $14 million and again in 2010 for $13 million. 

**Data courtesy of Wikipedia and Namebio.com